Golriz

San Diego based

I’m a Product Designer with over 10 years experience designing SaaS and digital products.

Most recently at Morning Consult, I shaped the product experience for their B2B SaaS Business Intelligence platform that enterprise insights teams rely on to track brand health and make informed marketing decisions. I owned design end-to-end, overhauling the global navigation to drive growth and scaling products from free beta to revenue.

Selected Work

Consumer Insights Tool

Scaling a Free Beta to $1M+ Revenue Post Launch Through IA and UX Refinement

User Interviews

Prototyping, UX/UI

IA

Updating Taxonomy

Platform Overhaul

Overhauling a SaaS Platform to Support a New Subscription Model and Drive Growth

UX Strategy

Platform Architecture

Cross-functional Alignment

Prototyping

Sales Enablement Tool

Building a Sales Enablement Tool to Surface Survey Data and Help Win Deals

Problem Definition

New Feature

Quick Ship

Stakeholder Buy-in

Recommendations

I've had the privilege of partnering with some great humans to tackle complex product challenges. Here's what a few of them had to say about working with me.

Golriz’s craft is exceptional. She produces polished, high-fidelity designs that are grounded in user needs; she integrates stakeholder and engineering feedback seamlessly, and enables smooth handoff and implementation. Her work showcases not just her executional excellence, but her ability to take abstract ideas and turn them into clear, inspiring visual direction.

Katie S

•

Head of UX

Golriz’s craft is exceptional. She produces polished, high-fidelity designs that are grounded in user needs; she integrates stakeholder and engineering feedback seamlessly, and enables smooth handoff and implementation. Her work showcases not just her executional excellence, but her ability to take abstract ideas and turn them into clear, inspiring visual direction.

Katie S

•

Head of UX

Golriz brings a holistic mindset to her work, always thinking beyond the immediate task to consider how each design decision fits into the larger experience … I really value how she contributes in team discussions. She brings thoughtful input, knows when to push back, and helps move projects forward with clarity and purpose.

Silpa N

•

Senior Product Manager

Golriz brings a holistic mindset to her work, always thinking beyond the immediate task to consider how each design decision fits into the larger experience … I really value how she contributes in team discussions. She brings thoughtful input, knows when to push back, and helps move projects forward with clarity and purpose.

Silpa N

•

Senior Product Manager

Working with Golriz was one of the most productive and enjoyable partnerships of my career. As a senior product engineer building for the web platform, I found that she delivered not just high-quality designs, but designs grounded in a clear understanding of how we actually build products.

Lucas E

•

Senior Software Engineer

Working with Golriz was one of the most productive and enjoyable partnerships of my career. As a senior product engineer building for the web platform, I found that she delivered not just high-quality designs, but designs grounded in a clear understanding of how we actually build products.

Lucas E

•

Senior Software Engineer

Beyond her craft, Golriz brings unmatched empathy to her work. She’s an exceptional collaborator, the ideal design thought-partner, and great at articulating her design decisions.

Gabriela T

•

Senior Product Manager

Beyond her craft, Golriz brings unmatched empathy to her work. She’s an exceptional collaborator, the ideal design thought-partner, and great at articulating her design decisions.

Gabriela T

•

Senior Product Manager

Experience

Senior Product Designer

•

Morning Consult

3 years

|

2022-2025

Senior Product Designer

•

Morning Consult

3 years

|

2022-2025

Senior Product Designer

•

U.S. News

2 years

|

2020-2022

Product Designer

•

U.S. News

4 years

|

2011-2016

Graphic Designer

•

BSUR + Freelance

3 years

|

2008-2011

Education

B.A. Graphic Design

James Madison University

James Madison University

|

2007

Get in Touch

Get in Touch

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